Saturday, January 2, 2010

Social Media + New Year = Time For A New Brand!


Social Media has explosively impacted the way we perceive everything. It has changed the way I keep up with my friends, their lives, their families lives, some even post about their pets. It has also changed the way I act as a consumer: I Google & Yelp restaurants, hotels and companies, I scour Amazon.com to compare products for the best price. Basically, because of social media and the tremendous amount of networks catering to consumers, before I invest money, I invest time.
Since I am not the only person doing so, the importance of a proper avatar is something that I have increasingly become more aware of. The sporadic changing of a Facebook profile to keep friends updated with recent events and experiences has undergone a metamorphosis due to the hyper-syndication that is perfectly exemplified by my mere michalamedia.com website. I created my site as a reaction to the overwhelming emergence of my social media presence (memberships and profiles on various networks) and the need to somehow link them all in one commonplace that can also identify my online persona/brand.

Diving headfirst into WordPress, I discovered the theme "Digital Business Card". Therefore, I have FURTHER assimilated by creating this avatar as my own identity via genius support from Adveritisng Guru Alfred Lamoureux. Thoughts?

If you are interested in building something similar for yourself, please contact me :)

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